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The Benefits of Secondary Packaging

Thursday, July 10th, 2014

Secondary packaging is one of the most popular value-added services we offer. Whether you’re creating a multi-pack for a big box store or simply running a special promotion, secondary packaging is a great way to create display-ready product bundles that will stand out on the shelf. And in the aftermath of the economic downturn, the benefits of buying in bulk have become even more apparent to many consumers. In an increasingly complex and competitive market, manufacturers and suppliers need to be ready to respond. Besides, there are some great benefits, too.

Build your brand

Secondary packaging is an excellent way to reinforce your brand and enhance product visibility in a crowded marketplace. Whether you’re creating a rainbow pack or using printed shrink wrap, secondary packaging increases your opportunities for marketing (and even cross promotion). It’s also important to remember that when you make your products retail-ready, you’re in control. It’s much easier to ensure that the way they’re being displayed aligns with your vision—not the person stocking the shelves.

Simplify the shipping process

Oftentimes, adding secondary packaging can help adapt your products for the shipping process in a more cost-effective and efficient way. Traditionally, products were bundled, boxed, sealed into cartons before being packed into carriers for transport. While this method offers good protection, the additional packing materials can increase the shipment weight (and cost)—only to be thrown away when the product arrives at the retailer. With a multipack, the secondary packaging can provide the necessary protection without adding “useless” weight to the overall shipment. You can also save a good deal of time and labor. When products are repacked and loaded directly onto pallets, many traditional shipping and distribution steps can be eliminated.

For more than 15 years, Commercial Warehousing has offered value-added packaging and repackaging services. Whether the job is temperature-sensitive or ambient, we provide fast turnaround and turnkey service—so you can store, repack and distribute your products all from one facility. In the market for a nimble 3PL partner? Give our sales team a call today.

Commercial Warehousing